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Focus on 3–5 goals per quarter or year. Keep them clear, actionable, and aligned with your mission.

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Annual Objectives (2025)

Objective 1 – Expand Reach and Brand Authority

• KR1: Reach 1 million total video views per month across TikTok, YouTube, and Instagram.
• KR2: Grow the newsletter to 50,000 engaged subscribers.
• KR3: Secure 3 media mentions or collaborations with top productivity creators.

Objective 2 – Improve Product Experience

• KR1: Launch “Timebox 2.0” with built-in goal tracking and templates for teams.
• KR2: Achieve 4.8★ average rating on Gumroad.
• KR3: Reduce customer support response time to under 12 hours.

Objective 3 – Scale Revenue Sustainably

• KR1: Increase conversion from free downloads to paid products by 20%.
• KR2: Introduce one new premium product (Business Brain 2.0).
• KR3: Maintain profit margins above 60% through lean operations.